Xora Hair Colors contain an aloe vera base that moisturizes, soothes, and conditions the hair shaft while protecting the scalp from irritation. A built-in re constructor contains a unique blend of proteins that leave your hair looking healthier, shinier, and in better overall condition than before you started. Micro-color molecules penetrate deeper into the hair shaft, depositing a greater amount of color pigment into the hair, creating a richer, truer, super fade-resistant color. Works best in conjunction with our Xora Developer. Vegan & Cruelty-Free, because we love our furry friends.