Splat Hair Color offers ultra-conditioning formulas that give you the highest salon-quality vibrant results. Direct dye formulas are made without bleach, ammonia, parabens, or sulfates. Splat Hair Color has the brightest & fade-resistant hair color shades. Wear length ranges from 1 wash temporary, semi-permanent 4-6 weeks, and new permanent options for brunettes. Vegan, Cruelty-Free, and always made in the USA.