Feeling a little bit melon-choly? Then it's time to try this versatile and exciting new hue. A juicy twist to our line of reds we introduce you to our brand-new year-round color. Wild Watermelon is the ultimate, DIY hair dye that won’t damage strands nor bleed into other colors. Infused with Baobab Seed Oil and Quinoa Extract a hair-beautifying blend to maximize moisture and minimize breakage. This easy-to-use, semi-Permanent hair color provides a big pigment payoff for up to 30 washes. You’re one in a melon – which is why you should try this new bright, bold and juicy color.