Make It Straight


Available Now!

The innovative formula smooths and straightens while improving hair quality.


Get that just stepped out of the salon look at home with this unique system that aligns the bonds in your hair to create smooth, silky hair that reflects light for amazing shine.

MAKE IT STRAIGHT has a built-in repair system that deposits protein into the hair shaft, sealing the hair cuticle to protect against future thermal damage.

  • One easy application
  • Lasts up to 20 shampoos
  • Natural blowout means zero formaldehyde and zero vapors
  • Smooths curls and frizz
  • Promotes shine, softness, and hydration
  • Enriched with protein to strengthen and protect the hair cuticle
  • Natural oils protect hair during application
  • Helps repair thermal damage
  • Salon blowout results
  • Works on all hair types