Double Lift Permanent Bold Hair Color | Iconic Red


Available Now!

Prepare to turn heads!Take your dark tresses to bold in a single step with double the lifting power of traditional color. Splat iconic red permanent hair color delivers vibrant root-to-tip color in one transforming step. An easy to apply cream formula that lifts and deposits bold color, eliminating the need for bleach. 

IDEAL FOR: Virgin hair that is dark to medium-light brown.  
*Virgin hair – hair that has not been color-treated.  

Not recommended for:  

  • Predominantly gray or bleached hair. 
  • Hair that has been previously colored dark brown or darker. 

Kit Contains:  

  • Iconic Red Color Cream 2 fl oz / 59.14 mL  
  • Developer 2 fl oz / 59.14 mL  
  • Color Concentrate 1 fl oz /29.57 mL  
  • Deep Reconstructor Conditioner 0.75 fl oz / 22.1 mL  
  • 1 pair of gloves  
  • 1 processing cap  
  • Instruction sheet  

Vegan – Cruelty- Free – Gluten- Free  

Features and Benefits  

  • Permanent formula  
  • Easy mix, single-step bold color  
  • 5 ounces of color  
  • Bleach free  
  • Bold results in just 45 minutes  

The cream formula contains Aloe Vera and Soy Protein 

Aloe Vera: Helps retain moisture to smooth and soften hair. 

Soy Protein: Helps smooth hair and improves shine. 


Long / Thick hair? Two kits or more recommended.