Prepare to turn heads! Take your dark tresses to bold in a single step with double the lifting power of traditional color. Splat plum red permanent hair color delivers vibrant root-to-tip color in one transforming step. An easy to apply cream formula that lifts and deposits bold color, eliminating the need for bleach.
IDEAL FOR: Virgin hair that is dark to medium-light brown.  
*Virgin hair – hair that has not been color-treated.  
Not recommended for:
- Predominantly gray or bleached hair.
 - Hair that has been previously colored dark brown or darker.
 
Kit Contains:
- Plum Siren Red Color Cream 2 fl oz / 59.14 mL
 - Developer 2 fl oz / 59.14 mL
 - Color Concentrate 1 fl oz /29.57 mL
 - Deep Reconstructor Conditioner 0.75 fl oz / 22.1 mL
 - 1 pair of gloves
 - 1 processing cap
 - Instruction sheet
 
Vegan – Cruelty- Free – Gluten- Free
Features and Benefits
- Permanent formula
 - Easy mix, single-step bold color
 - 5 ounces of color
 - Bleach free
 - Bold results in just 45 minutes
 
The cream formula contains Aloe Vera and Soy Protein
Aloe Vera: Helps retain moisture to smooth and soften hair.
Soy Protein: Helps smooth hair and improves shine.
Long / Thick hair? Two kits or more recommended.